Celcom Blue – Happy Wave (2010)
This was for a prepaid mobile simcard in Malaysia. The idea was that the features of the prepaid plan would fill the city up. The original icons didn’t quite fit into the lookbook of the commercial so I came up with some icons.
I decided to go with triangle pixels as a base theme referencing it back on the Celcom logo. I also created pre-visualisations for how the icons would flow within the commercial.
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About Elena
Freelance Art Director & Motion Graphics Designer for hire in Singapore. When I'm not making commercials and other projects that require moving pixels, I make my own projects like the ones featured here in this blog.
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